OUR CEO & PRESIDENT
Cherie Dobbs is President and CEO of Dermastart, Inc.
As the creator of ClearChoice® and PRANA SpaCeuticals™, Cherie researches and uses only the finest most reliable raw matierials that are harvested world wide.
Each Prana product is the creation of Cherie Dobbs, whose unequalled knowledge of the flora, fauna, mineral and chemical elements that comprise skin care has made her an industry icon. Cherie’s expertise has been essential to the development of the most successful spa and cosmeceutical skin care brands on the market. For Prana SpaCeuticals™, her goal was to take skin care beyond the expected, to use technology to make the most of each ingredient’s potential benefits, and create formulas that went beyond their target-specific definition
Dermastart, Inc. is dedicated to achieving healthy skin and realistic goals for all consumers. ClearChoice® and PRANA SpaCeuticals™ skin care products are distributed nation wide through Physician’s Offices, Medi Spas, Renowned Day Spas and Specialty Boutiques.